Nedra has over 16 years of agency experience in GroupM China, in both Shanghai and Beijing, having had various client leadership roles in the GroupM agencies giving strong experience in Luxury, FMCG, Technology and Cosmetics clients, as well as in depth knowledge and understanding of the Group’s operating structures and ways of working.  Nedra joins the Executive Committee of the The Content + Connections agency, will be based in Shanghai and will report directly to Rupert McPetrie, CEO MediaCom China. 

As Chief Operating Officer, Nedra will continue to develop MediaCom China’s overall capability, building on the unique agency positioning focused on engaging consumers with brands via their connections to content. She will be tasked with the continuation of the agency’s strong recent growth, developing talent, structures and design, and resources in the right areas, reinforcing MediaCom’s competitive advantages. She will also leverage in full the wider GroupM and WPP capabilities, to benefit further MediaCom clients.

Rupert McPetrie said of the appointment, “I am delighted to have Nedra return to MediaCom in this new role.  She has a strong proven tracked record of success here in GroupM China, and through her time in MediaCom and other agencies, she has built high levels of respect among her peers and clients alike.  She has a reputation for immaculate client service, for creating the new, and for getting things done through her foresight and tenacity. We are all very pleased she is taking on this significant leadership role, which strengthens the MediaCom China leadership team with home grown local talent, at a time of significant growth and opportunity for our business.”

“MediaCom is a very attractive company full of passion and energy, with quite some spectacular new business winning and new people joining in the past 12 months,” Nedra said regarding her appointment to this new role. “I am very excited to take this role at this moment, to build operational system for future needs, to continuously attract top talents, to ensure we are able to offer our clients great solution and client service in media and related areas, under the dynamic market and competition environment.”