IPG

7115 2018-04-08 13:31

Alvin Foo Appointed Managing Director of Reprise China

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IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), announced the appointment of Alvin Foo as Managing Director of Reprise China, IPG Mediabrands’ global digital performance agency. Foo will lead the team to provide the best-in-class digital solutions for the clients and drive digital strategy and innovation to help brands engage their consumers in the most meaningful and efficient way.
 
A senior technology and media executive, Foo brings more than 20 years of experience in Asia Pacific across agencies and tech companies, with the last 12 years spent in China having worked with over 70 international blue-chip brands. 
 
Foo, an entrepreneur at heart, continued to be active in the startups’ communities taking up mentorship roles at China Accelerator and Sparklabs Korea. Foo also sits on several startups as advisors helping them to launch, accelerate and scale up their businesses in China. 
 
Before IPG, Foo was the head of Airwave China, the Innovation and Mobility unit within Omnicom Media Group and the Head of Mobile for Google China. In the 13 years prior, Foo had held various senior leadership roles with other tech companies including Nokia & Velti, and Foo had also started his own technology startup back in 1997 and his startup went on to become one of the Fast 500 companies in APAC for 3 consecutive years by Deloitte Touche Tohmatsu. 
 
Alvin Foo said: “As digital transforms the business landscape, successful organizations must be designed for speed, agility and adaptability to enable them to compete and win in today’s global business environment. And this is exactly how we are organized at Reprise, lean and nimble but packs a punch. Small is the new ‘Big” and together with the backing of the holding company, Reprise is well positioned to become a key player in the digital space in China.” 
 
Tom Wan, CEO of IPG Mediabrands China commented: “As a challenger in China’s digital arena, at Reprise we embrace a startup mindset, and Alvin is perfect for this position as he has a great wealth of experience developing and growing startups with innovation and entrepreneurship. I strongly believe he will drive and grow Reprise into a leading brand in the market.” 
 
Alvin Foo will be based in Shanghai, reporting to Tom Wan and his appointment is effective immediately.

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