How to Advertise for Expanding Maternity Market
Maternity market is expanding since the two-children policy is opening up. As estimated by Roland Berger, maternity related product will reach to 3.5 trillion RMB by 2020. It means that we need to grasp the opportunity from maternity market. Therefore, deeply understand customer profile, media behavior, consumption behavior of maternity segments are extremely important for us to help advertisers and our planning strategies.