These Are the Cutest Bedding Photos I've Ever Seen
To show the sheets are also welcomed by the pets, the bedding start-up Brooklinen in US has launched a series of outdoor ads highlighting the pets at the New York’s subways.
The company was found in 2014 and raised $10 million in its Series A round of funding earlier this year, and it has the vision to bring the high-quality sheets directly to the consumers without the middle retailers and distribution involved.
It might be the first experiment with the ads which are crowd-sourced from its customers who share the adorable and cozy moments of their pets through social media and email.
The outdoor ads will run at one of New York’s subways station from Labor Day weekend for a month, and continue to run at 8th Ave/14th St. station in the following October and November.