Tribal Worldwide China Boosts Creativity Further by Appointing Roc Zhao as ECD in Shanghai
Tribal Worldwide China has announced the appointment of Roc Zhao as Executive Creative Director of Tribal Worldwide Shanghai. Roc will be responsible for all creative work at the agency, working closely with Allen Wang, Managing Director of Tribal Worldwide to provide full digital marketing and social media services to clients. Roc will report directly to Danny Chan, Chief Creative Officer of DDB China Group.
With over 15 years of experience in digital marketing, creative branding and working in Internet companies, Roc is one of a rare few who can truly integrate traditional and digital advertising with internet foresight. Prior to joining Tribal Worldwide Shanghai, Roc was Creative Partner at NURUN. Earlier, he worked for VML, Baidu and O&M. He has won many industry awards including Cannes, One Show, London Advertising Festival, Spikes and more. Danny Chan, Chief Creative Officer of DDB China Group said, "Roc's expertise, passion for creativity and great sense of humor is definitely what we need in today’s new creative industry. I look forward to working with Roc to build an even more exciting Tribal for our clients!"
Allen Wang, Managing Director of Tribal Worldwide China is also excited about this new partnership. "Roc is a passionate, industry veteran who is always on the lookout for new ideas, and new trends. With this new collaboration, we hope to bring fresh insights, new creativity and even greater results for our clients”.