Starbucks Opens World's Biggest Roastery Store in Shanghai
December 6th, Starbucks, the world’s famous coffeehouse chain has just opens its second Reserve Roastery in Shanghai,which claimed to be the largest Starbucks in the world.
Starbucks CEO Howard Schutz and Alibaba Founder Jack Ma attended the grand opening of this super store and established further cooperation on new retail experience via an integrated augmented reality system and a 3D-printed tea bar.
This new 30,000-square-foot Reserve Roastery contains two-story 40-ton copper cask, which is covered with 1,000 hand-carved traditional Chinese chops, or stamps, that tell the story of Starbucks. Starbucks also provides over 80 items baked fresh onsite daily at the Princi bakery, which is the exclusive food pairing partner in the Shanghai Roastery.
The Store’s hi-tech installations such as AR system allows visitors to scan any place and explore this coffee wonderland by themselves.