China’s First Olympic Rider Alex Hua Tian Has Appointed Akplus Sports & Entertainment as His Exclusive Representative Agency
China’s first Olympic rider Alex Hua Tian recently announced that he has appointed akplus Sports & Entertainment to be his exclusive representative agency. akplus will be fully responsible for growing Alex’s popularity and image, as well as seeking and developing suitable commercial partnerships in China. Hua and akplus are jointly committed to the promotion and education of equine culture in both China and the world.
Photo by International Equestrian Federation
Alex Hua Tian was not only China’s first equestrian eventer to compete in the Olympics, but he was also the youngest rider ever in the sport's history to compete at the highest level. Since the age of 18, he has represented China in both the 2008 and 2016 Olympic Games. During the 2016 Rio Olympics he achieved another historic breakthrough by finishing 8th out of 65 entrants. He was also the "Visit Britain" Ambassador for the 2012 Olympics. He is a Patron of the World Horse Welfare, sharing the stage with the Princess Royal at the WHW conference in 2013. In 2017, the British Horse Society appointed Hua as their Goodwill Ambassador to promote the healthy growth of equine culture in China.
Alex Hua Tian and akplus now embark on an exciting cooperation as akplus will work to capture the uniqueness of Hua's Eastern and Western background. In doing so, the company hopes to better showcase his ability to truly embody and reflect the power of China as Hua takes on more responsibilities as the role model for new generations in China. The two will jointly promote the development of China's equestrian sports and develop opportunities for increased consumption in this new domain.
Hua stressed that: "I have represented China in equestrian sport at the Olympics twice as an individual. So people always think that I do everything myself or that I’m “lonely”. This is not the case as I have built a tremendous team of equally passionate people to support me and my horses. Because of this I have huge admiration for hardworking, passionate, trustworthy and experienced people and very much understand their value. Whether it is building my personal brand or planning the business development, akplus and I share the same passion and values. I very much look forwards to working with this dynamic and exciting team!”
“I've known Alex for years,” said akplus co-founder and CEO Amy Yang “I’ve always admired his enthusiasm and dedication to the sport, as well as have highly respected his continued effort towards the spread of equine culture. With our long-term strategic relationship, we hope to harness and optimize the value of Alex through the insights of our team. To begin our relationship on a good note, we are currently developing a content series towards the 2018 Asian Games and the 2018 FEI World Equestrian Games.”
As the fresh face in the sports marketing industry, akplus' core team has a multi-dimensional background of international and domestic brand experts with years of experience. They have acquired real-life, hands-on negotiation experience as well as executed and provided creative solutions to related business needs. akplus has a wide range of business approaches and decision-making experience that can provide precise and comprehensive solutions based on the specific needs of the client. “We are a ‘fresh' and 'new’ company” said Amy Yang, “and because of our mixed genes, we have a profound understanding of his brand's needs. Our solutions-oriented approach enables our clients to achieve their business goals as well as have measurable results. Which, in the establishment of our company, was our original intent. At the same time, our Parent Group ASAP+ employs a new model of digital marketing solutions, creating deep insights in the high-end tourism, lifestyle and FMCG fields. These are all market demands post the initiation of consumption upgrade at the 19th CPC National Congress. With our long-term in-depth insights, we are better able to integrate resources to provide multi-dimensional advisory services and resources in this area."
About akplus Sports & Entertainment
akplus is a Shanghai-based integrated sports and entertainment agency under the Parent Group ASAP+. The company brings expertise in building various sports markets, with three major business departments including Integrated Sports Marketing Solutions for Brands, KOL & Athletes Representation & Management, and Sports Property Consulting, Commercialization & Services. The company helps clients achieve results by being able to integrate various sports IP, Athletic Associations and Federations, Clubs and Teams, Athletes and Sponsors, and many other resources all together with the support from the Parent Group ASAP+ who has more than decade of digital marketing experience.
About ASAP+ Group
ASAP+ is a digital group whose primary areas of business include digital marketing and international digital platform development. The group provides a comprehensive suite of digital services across a wide variety of industries with the common goal of helping its partners and clients "bridge the gaps, digitally".