Lufthansa Group (China) has formally appointed MullenLowe Group China as its social agency for Lufthansa German Airlines, Swiss International Air Lines and Austrian Airlines in China.
 
Under the new hypersocial offering, which leverages the agency’s creativity, social capabilities and technological expertise, MullenLowe Group China will provide a holistic social media solution that includes social content, owned and third party platform management, influencer marketing and social CRM services.
 
"We’re delighted to be working with Lufthansa Group in China. Our social offering, made specifically for forward-thinking brands in China, will ensure these best-in-class airlines stand out in this highly competitive industry," said Richard Tan, Chief Executive Officer of MullenLowe Group China.
 
 The appointment takes effect immediately.