Cadreon Appoints China CEO
Cadreon, the Ad Tech specialist unit within IPG Mediabrands, have announced the promotion of Jonathan Beh to CEO Cadreon China.
A digital marketing veteran with over 16 years’ experience in brand & performance marketing, data and media technologies across UK, EMEA, APAC and China, Jonathan has been a pivotal catalyst in driving significant growth for Cadreon China and is instrumental in establishing Cadreon as the data-driven innovator in China. In 2018, he was recognised by Campaign Asia as 40 under 40.
With a footprint across 13 APAC markets Cadreon have quickly established themselves as the data-driven innovator to partner with in Asia. Since the launch of their people-based data platform (AMP) in China last year, agencies across the IPG Mediabrands network have enhanced their people-based targeting approach, with a complete and contextual view of the consumer.
Cadreon’s AMP (Audience Measurement Platform) has already won a slew of awards including; DSP Precision Marketing Platform of the Year at the 2019 IAI International Advertising Awards; Best Digital Marketing Platform of the Year 2019 at the 10th Golden Mouse Digital Marketing Awards in Beijing; Product of Digital Influence at the 2019 China Advertising Digital Awards - plus UM China’s leveraging of AMP to target and engage High Value Travelers for Tourism Australia in partnership with JD 9N also saw them awarded in the Precision Marketing category.
On the China CEO appointment, Yean Cheong, head of Cadreon APAC commented, “China is the fastest growing market in our region. Jonathan joined us just over a year ago and was a pivotal catalyst in driving significant growth for Cadreon China.”
Cheong continues, “Mediabrands China CEO, Tom Wan and I are very excited to recognise Jonathan’s invaluable contribution by promoting him to the role of CEO, Cadreon China. In his new role, Jonathan will continue to spearhead and oversee the growth of our business. More importantly, he will play a key role in steering the navigation and development of our data tech solutions in China, evolving Cadreon’s tradecraft and best practices, to ensure our media solutions and services are always the most relevant and effective for our clients in this constantly changing market.”