No Body is Nobody: See Another Charm
Chinese underwear brand NEIWAI ("inside and outside" in Chinese) launched a TVC, with the slogan of "NO BODY IS NOBODY", which overturned the style of traditional underwear advertising in China.
This TVC shows the true story of 6 women. They are different in age and body: Mother, 58 years lady, young girls with flat chest and belly ... except that there is no so-called "good body" in public aesthetics. Through their real interpretation in front of the camera, they once again convey the brand concept of providing comfortable underwear for women of different sizes.
The oriental women are caring more for their bodies nowadays, and with this trend of self-awareness, more and more females start to focus on the original beauty of their bodies.