"Women shouldn't be defined. Every woman can look away from the unexpected, confident and happy, and exude the fragrance of life." Niki de saint Phalle, one of the most important feminist artists of the 20th century.

Today, more and more women are breaking away from the secular definition and living as they want. They may like photography, they may like motorcycles ... Based on this insight, Levi's invited music producers, journalists, computer engineers, skateboarding girls from all walks of life to show themselves to encourage more girls to try to live their "type".

(The TVC is finished by staff from different places of the world, who is isolated by COVID-19)