American label Under Armour chose UFCchamp Zhang Weili as their new ambassador in China and released a new commercial according to her personal story.

After becoming the first UFC (Ultimate Fighting Championship) champion in China last year, in Las Vegas on March 8^th  this year, Chinese female player Zhang Weili retained her UFC title in one of the greatest women’s fights in MMA history, which also made her a hot target of the brands.

The deadly coronavirus that led to the closure of vast majority of stores, impacted Under Armour, Inc.’s first-quarter 2020 results. This developer, marketer and distributor of apparel, footwear, and accessories posted wider-than-expected loss for the quarter under review. Also, the company’s top line fell sharply from the year-ago period. Will the rising star bring Under Amour back to life in Chinese market? Let’s wait and see.