Under Armour

1139 2020-06-22 10:49

Under Armour unevils UFC champ Zhang Weili as its brand ambassador in China

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American label Under Armour chose UFCchamp Zhang Weili as their new ambassador in China and released a new commercial according to her personal story.



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After becoming the first UFC (Ultimate Fighting Championship) champion in China last year, in Las Vegas on March 8th  this year, Chinese female player Zhang Weili retained her UFC title in one of the greatest women’s fights in MMA history, which also made her a hot target of the brands.

 

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The deadly coronavirus that led to the closure of vast majority of stores, impacted Under Armour, Inc.’s first-quarter 2020 results. This developer, marketer and distributor of apparel, footwear, and accessories posted wider-than-expected loss for the quarter under review. Also, the company’s top line fell sharply from the year-ago period. Will the rising star bring Under Amour back to life in Chinese market? Let’s wait and see.


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