Spikes Asia has announced the fourteen industry leaders set to judge Asia Pacific’s most prestigious creative communications awards. For the first time, gender parity has been reached and Spikes Asia has the strongest female representation across its Jury Presidents in its 35 editions.  

This year’s Jury Presidents come from across the region including China, Hong Kong, Japan, Singapore, Australia, New Zealand, India and The Philippines, as well as from a mix of disciplines from throughout the industry. 

Speaking about this year’s Jury Presidents, Philip Thomas, Chairman, Spikes Asia, said, “It’s an exciting time for Spikes Asia as we incorporate the Tangrams Awards to create the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific. This collection of outstanding talent is representative of the evolved Spikes Asia Awards and we are delighted to have them all onboard.”

The Jury Presidents will judge work in 24 awards categories, including in the three newly launched Spikes - Strategy & Effectiveness, Creative Data and Social & Influencer - which are in response to the shifting creative trends across the region. 

The 2022 Jury Presidents are announced as follows:

Brand Experience & Activation and Creative eCommerce Jury President

Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA

Creative Effectiveness Jury President

Michaela Lyon, Integrated Client Lead, Dentsu, Hong Kong

Design and Industry Craft Jury President

Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong

Direct and Outdoor Jury President

David Guerrero, Creative Chair, BBDO Guerrero, The Philippines

Entertainment and Music Jury President

Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan

Film, Print & Publishing and Radio & Audio Jury President

Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia and New Zealand

Film Craft Jury President

Sneha Iype, Partner, Executive Producer, Nirvana Films, India

Healthcare Jury President

Wendy Chan, Chief Creative Officer, Edelman, China

Innovation and Creative Data Jury President

Emad Tahtouh, Principal - Creative Technology, Deloitte, Australia

Media Jury President

Kasper Aakerlund, Regional President, UM, APAC

Mobile and Digital Craft Jury President

Jean Lin, Executive Officer, Dentsu Group Inc., China

PR Jury President

Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Asia Pacific

Social and Influencer Jury President

Tea Uglow, IC, Creative Lab, Google, Australia

Strategy & Effectiveness Jury President

Anupama Biswas, Senior Director, Analytics & Insight - APAC Lead, The Coca-Cola Company, Asia Pacific

Key awards information:

• Awards are now open for entries and entries can be submitted here

• The Tangrams Awards have been incorporated into the Spikes Asia Awards  to recognise the vital  link between creativity and marketing effectiveness 

• Final entry deadline is 20 January 2022 at 11.59pm SGT.

• Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike.

• The Digital Spike will be retired from the awards.

• Spikes award sections and categories are expanded. Further information can be found here

The Jury Presidents and their juries will convene remotely to judge the work in February 2022 with the winners of the Spikes Asia Awards announced on 3 March 2022. ‘Spikes Asia x Campaign Asia: The Experience’ is also set to return from 1-3 March 2022 and more information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest here. 

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific. 

Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry's most influential figures to superb networking opportunities, training and exhibitions of the region's best creative work. The Awards are Asia Pacific's top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications. 

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine. 

For further information: 

For queries on Spikes Asia Awards, please send an email to awards@spikes.asia

For queries on the Young Spikes Competitions and Spikes Asia Academy, please email: RyhnL@spikes.asia