One of China's most popular social media and ecommerce platforms Xiaohongshu ( aka Red, or 小红书 in Chinese and aboriginal musician Chang Chen-yue ( also known as A-Yue ) jointly created the film "For Those Who Desire Fame ", and launched the first domestic non-mark camping agreement initiative #LEAVE NO TRACE with  A-Yue and camping enthusiasts. 

Agency:W

The film begins with a dialogue in which  A-Yue enjoys camping and has no time to write songs. It leads his experience of transitioning from "want to prove that he is famous" to "don't care if he is famous" during the camping, so as to treat those who want to be popular. If you take it easy, you will naturally have the answer, and encourage users to actively share the camping life on Xiaohongshu.