On the occasion of the new year, Gucci launched a new "Gucci Tiger" series, designed by Gucci creative director Alessandro Michele, photographer and director Angelo Pennetta (Angelo Pennetta) shooting. To this end, a promotional video was also filmed, and a tiger broke into the New Year's afternoon tea party.
Since all the real tigers appear in this commercial, World Animal Protection recently issued a document saying that this move is to "beautify captive wild animals". The New Zealand branch added: "Whether captive or caught from the wild, the pressure these tigers are forced to pose for pictures is enormous. Gucci's ad depicting tigers as photo props encourages consumers to take the same Harmful ways to treat tigers." In response, the Gucci brand said that these tigers were photographed in a safe environment.