In 2015, the 30th anniversary of the Air Jordan series, Jordan Brand launched a special new commercial in Greater China, "The Decisive Moment", the first creative commercial produced in Greater China and narrated by Jordan himself. The film uses flashbacks from the breathtaking kill to the beginning of the game, which will still make people's blood boil after re-watching it.

Seven years later, the Nike brand celebrates its 50th anniversary and the Jordan brand has been in the Chinese market for 25 years. From August 1st, Jordan and W+K Shanghai launched the marketing campaign of "Heart high, no home", presenting the stories of different home courts through a series of character stories.