Oppein International Family Day love

18147 2018-05-18 11:17

Taking off the Mask Is Oppein’s Definition of Happiness Actually

“Holding hands,and being together for love.” Oppein launched an advertisement called “My Dad is a Robot”on the eve of the 5.15 International Family Day. This ad lasts for 5 minutes and 15 seconds to reflect the theme of returning to the family. It brings the dilemma between family and work to public view and advocates the brand’s values again. 

Not everyone can realize the value of family, and not everyone can keep the happiness. The hero lost all things in the beginning of the ad. Sometimes life is just like a nightmare, testing whether you can get rid of it. 

At the end of the film, the dream ended. Confirming that his face is fine and his wife is still by his side is not enough for the sweaty hero to get rid of the panic. He needs a warm hug. However, in real life, there's no second chance. That's why life is so difficult but colorful.


The idea of the ad is fairly well, but the content is somewhat procrastinated. But it's understandable since the requirement of its length is in accordance with the date May 15th. 


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