For some people, the World Cup is not just a tournament, but a series of good memories in their lives.
Near the opening of the 2022 FIFA World Cup, Mengniu, as its official global sponsor, launched a warm-up commercial "Youth but a few World Cups", which recalls the joy and happiness brought by the World Cup to the main character from his birth to his career from the perspective of his personal experience.
The brand cuts from the perspective of "emotion", and for users who have experienced the World Cup carnival, they can find some spiritual resonance. In addition, echoing the Slogan in the advertising film "Youth is only a few World Cups, which cup is the nutrition for you", under the brand official blog, Mengniu Dairy's brands, such as Trunksu, Xin Yang Dao, Future Star and True Fruit, have launched interactions to expand the communication with users.
However, from the perspective of creative form, connecting the "youth memories" of different eras, before Mengniu, many brands have already tried, which is easy to cause "aesthetic fatigue". As a consumer,what do you think?